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Objectivity means basing decisions and advice on facts, evidence and careful analysis, not on personal feelings, prejudice, pressure or self-interest.
An objective person sees things as they are, not as they wish them to be. The Nolan principles describe objectivity as acting and taking decisions 'impartially, fairly and on merit, using the best evidence and without discrimination or bias'. Objectivity is closely linked to impartiality, but focuses especially on the quality of reasoning and evidence behind decisions.
When choosing where to build a new school, an objective planner uses data on population, distances and enrolment rather than the wishes of an influential local figure, and records the reasons so that the decision can be checked.
The Quran warns against following conjecture: 'Do not pursue that of which you have no knowledge' (Al-Isra 17:36), and commands verifying information: 'If a wrongdoer brings you news, verify it, lest you harm people out of ignorance' (Al-Hujurat 49:6).
Objectivity turns good intentions into sound decisions. Public servants who rely on evidence rather than impressions serve the public better and earn its trust.